Empowering Sports Organizations Through Innovation and Realism

Our Story

Our journey began with a simple question: How can we prepare sports leaders and administrators to handle the real-world pressures of running a modern sports organization?
After years of observing the challenges faced by clubs, federations, and leagues—especially in emerging football nations—it became clear that traditional training methods were falling short. There was a gap between theory and practice, between classroom knowledge and the complex, fast-paced realities of sports management.
So, we set out to create something different: a simulation-based training platform rooted in a robust competency framework and brought to life through realistic role-play, strategic decision-making, and scenario-based learning. The goal was to simulate the full experience of managing a sports organization, allowing participants to fail safely, learn deeply, and emerge more capable.
What started as a pilot with a handful of football professionals has grown into a powerful tool attracting attention from clubs, federations, and development bodies around the world. Today, we continue to refine and expand our model, staying true to our mission of empowering sports organizations to thrive through innovation, realism, and learning by doing.

Our Promise

We promise to empower sports organizations with the tools, mindset, and practical experience they need to thrive in an increasingly complex and competitive world. Through immersive simulation-based training, we bridge the gap between theory and reality—developing confident leaders, cohesive teams, and resilient institutions. Our approach is built on innovation, realism, and a deep commitment to excellence in sports administration.
Our programs are grounded in a comprehensive competency framework that reflects the real challenges and standards expected of today’s sports leaders. By simulating real-life decisions, negotiations, and cross-departmental collaboration, we help participants master the strategic and operational skills that matter most.
Above all, we believe that progress in sport begins with people. That’s why we are committed to creating engaging, meaningful learning experiences that build capacity, inspire confidence, and drive lasting improvement within clubs, federations, and sports organizations worldwide.

125+

Active Clients

45+

Projects Done

25+

Team Advisors

30+

Glorious Years

Our core objectives

01

Empowerment
Our mission is to build confident, capable leaders. Through role-play, guided reflection, and performance feedback, we empower individuals and teams to make better decisions, communicate effectively, and drive meaningful impact for their organiztions' performance.

02

Immersion
We believe the most effective learning happens when participants are fully immersed in realistic challenges. Our simulations replicate the pressures and dynamics of real-world sports administration, creating an environment where skills are sharpened through experience.

03

Relevance
Every element of our training is grounded in the actual demands of running modern sports organizations. From strategic planning to crisis response, we ensure that participants walk away with practical tools they can use immediately in addressing relevant challenges.

our history

2017-2018 In the midst of burgeoning AI exploration, SportsAdmin's inception began. Visionaries delved into AI's potential in sports, sparking a journey of research and experimentation. During this period, the founders laid the groundwork for SportsAdmin, envisioning its potential to revolutionize sports management
2019-2021 As AI matured, SportsAdmin's vision crystallized. Intense development ensued, crafting tailored AI-driven training solutions for sports management for the top ten sports, leveraging cutting-edge technology to streamline tasks. Advancing with the AI industry's pace, SportsAdmin entered a phase of refinement and preparation.
2022-2024 Teams meticulously honed the training platform, collaborating closely to ensure seamless integration and user satisfaction. Eventually SportsAdmin emerged, offering groundbreaking AI-based simulations to the sports world. Its launch promises to revolutionize administrators training with innovative technology.

Our Team

Mazin Abusin
Capacity Building Strategist
A thought leader in sports development and adult learning, Mazin brings two decades of experience in designing capacity-building programs for international federations and sports institutions. She leads the strategic vision of our simulation-based approach, ensuring it drives real organizational transformation.
Elena Jackson
Simulation Program Director
With a background in sports management and learning design, Elena bridges the gap between high-level strategy and on-the-ground delivery. She curates each simulation cycle, making sure every session reflects the challenges and dynamics of running modern sports entities.
Rina Cox
Competency Framework Specialist
Rina is the architect behind our comprehensive competency framework, which grounds every simulation in measurable, relevant, and future-ready skills. Her work ensures alignment with global benchmarks and both IOC and FIFA development priorities.
Carlos Medina
Scenario and Roleplay Designer
A former club administrator and training expert, Carlos brings stories to life through realistic and context-driven scenarios. His ability to translate organizational challenges into immersive roleplay makes the learning experience authentic and impactful.
Noura Sheikh
Training and Facilitation Lead
Noura leads a global team of facilitators with passion and precision. Her expertise in simulation facilitation and experiential learning ensures participants are engaged, challenged, and supported throughout their journey.
Tom Becker
Client Engagement Manager
Tom is the bridge between our clients and our programs. He works closely with clubs, federations, and sports institutions to ensure their unique needs are met and that the impact of training is clearly felt and measured on the ground.
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